Snapshot of TV advertising during Q1 2010 - Part 2

http://www.indiantelevision.com/tamadex/y2k10/may/tam19.php

Highlights: TV Advertising - Part 1:




44 per cent growth in TV advertising during Q1 2010 compared to Q1 2009.

'Food & Beverages' was the top sector in overall TV advertising during Q1 2010.

High advertising share for 'Toilet Soaps' category on TV during Q1 2010.

'HUL' was the numero one advertiser on TV during Q1 2010.





Highlights: TV Advertising (Top 3 Sectors) - Part 2:



F&B



24 per cent rise in 'food & beverages' sector advertising on TV during the first quarter of 2010 over Q1 2009.

'Aerated soft drink' was the top category with maximum ad volumes of 'F&B' sector on TV during Q1 2010.



'Coca Cola India Ltd' was the top advertiser under 'F&B' sector on TV during Q1 2010.



Personal care/personal hygiene



'Personal care/personal hygiene' sector has seen growth of 72 per cent in its TV ad volumes during Q1 2010 compared to Q1 2009.

'Toilet soaps' category contributed the maximum in overall advertising of 'personal care/personal hygiene' sector on TV during Q1 2010.

'Hindustan Unilever Ltd' leads in advertising of ''personal care/personal hygiene' brands on TV during Q1 2010.

Services



61 per cent growth in TV ad volumes of 'services' sector during Q1 2010 compared to Q1 2009.

High advertising share of 'DTH service providers' category under 'services' sector on TV during Q1 2010.

'Tata Sky Ltd' was the number one advertiser under 'services' sector on TV during Q1 2010.