Lalit Modi's rise, and fall from grace
Perhaps, this is an apocryphal tale. Not that there is any reason to doubt its authenticity. But then, the way things are, there is no way to authenticate it either. The story goes like this. Before the Indian Premier League’s (IPL) third season took off, Lalit Modi, former commissioner of the league, made a close friend of his an offer, Modi thought was irresistible.
For Rs. 5 crore, Modi’s friend could buy the rights to have his company’s name plastered on a blimp that would float over stadiums where league matches are played. The mileage it could possibly attract, Modi argued, was worth a lot more than the Rs. 5 crore he was asking for.
http://ibnlive.in.com/news/lalit-modis-rise-and-fall-from-grace/114639-37-64.html?from=tn
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